Effective Date: July 6, 2026

Hollywood Skin PLLC (“Hollywood Skin,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.hwskin.com, request appointments, communicate with us, purchase products or services, subscribe to our communications, or otherwise interact with our website.

By using our website, you agree to the practices described in this Privacy Policy.

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1. Information We Collect

We may collect the following categories of information:

Personal Information

• Name

• Address

• Email address

• Telephone number

• Date of birth

• Payment information

• Insurance information

• Emergency contact information

• Medical history information

• Information submitted through appointment requests or consultation forms

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Medical Information

If you submit medical information, treatment history, photographs, health concerns, or other health-related information through our website or patient portal, we collect this information to provide healthcare services and communicate regarding your care.

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Photographs

You may voluntarily upload photographs for consultation or treatment purposes.

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address

• Browser type

• Device information

• Operating system

• Pages viewed

• Time spent on pages

• Referral URLs

• Cookie identifiers

• Website usage statistics

This information is collected through Google Analytics and similar technologies.

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2. How We Use Your Information

We use your information to:

• Schedule appointments

• Provide medical and aesthetic services

• Verify patient identity

• Process payments

• Communicate regarding appointments

• Respond to inquiries

• Improve our website

• Analyze website performance

• Send newsletters and educational content

• Send promotional offers (only where permitted by law)

• Comply with legal and regulatory obligations

• Protect against fraud and unauthorized access

3. Protected Health Information (PHI)

If information you submit constitutes Protected Health Information (PHI), Hollywood Skin will use and disclose such information in accordance with applicable federal and state law, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.

Our Website Privacy Policy supplements—but does not replace—our Notice of Privacy Practices.

 

4. Appointment Requests

Submitting an appointment request does not establish a physician-patient relationship. Appointment requests are subject to review and confirmation by our office.

 

5. Patient Portal

We utilize Aesthetic Record for patient registration, intake forms, treatment documentation, photographs, and certain patient communications. Information submitted through our patient management system is governed by applicable agreements and security requirements.

 

6. Payment Information

Payments may be processed through secure third-party payment processors. We do not store complete payment card information on our website.

 

7. Google Analytics

We use Google Analytics to understand website traffic and improve user experience. Google Analytics may collect information including browser type, device information, pages visited, session duration, and approximate geographic location.

You may opt out of Google Analytics by using Google’s Browser Add-on or adjusting your browser settings.

 

8. Cookies

Our website uses cookies and similar technologies to:

• Improve website functionality

• Remember preferences

• Measure website traffic

• Enhance user experience

• Support website security

You may disable cookies through your browser settings, although certain website features may not function properly.

 

9. Email Communications

If you subscribe to our newsletter or marketing emails through Wix, we may send:

• Practice updates

• Educational information

• Promotions

• New service announcements

• Event invitations

You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

 

10. SMS/Text Messaging

If you provide your mobile phone number and consent to receive text messages, we may send:

• Appointment confirmations

• Appointment reminders

• Scheduling updates

• Patient care communications

• Promotional offers (only if you have separately consented)

Message frequency varies.

Message and data rates may apply.

You may opt out at any time by replying STOP.

For assistance, reply HELP or contact us at 630-341-0844 or info@hwskin.com.

Mobile Privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with vendors and service providers who support the delivery of our text messaging services.

 

11. Third-Party Service Providers

We may share information with trusted service providers who perform services on our behalf, including:

• Aesthetic Record

• Wix

• Google Analytics

• Payment processors

• Email communication providers

• SMS communication providers

• Technology and security vendors

• Legal and regulatory advisors

These providers receive only the information reasonably necessary to perform their services and are expected to protect it appropriately.

 

12. Information Sharing

We do not sell your personal information.

We may disclose information:

• To provide requested healthcare services

• To process transactions

• With your authorization

• As required by law

• To protect patient safety

• To respond to lawful requests from governmental authorities

• During business transfers, mergers, or acquisitions

 

13. Data Security

We maintain administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. While we strive to use commercially reasonable security measures, no method of electronic transmission or storage can be guaranteed to be completely secure.

 

14. Data Retention

We retain information only as long as necessary to:

• Provide healthcare services

• Meet legal and regulatory obligations

• Resolve disputes

• Enforce our agreements

• Maintain required medical records

 

15. Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children without appropriate authorization.

 

16. Your Privacy Rights

Depending on your state of residence, you may have rights to:

• Access personal information we maintain

• Request correction of inaccurate information

• Request deletion where permitted by law

• Request information regarding categories of personal information collected

• Opt out of certain marketing communications

• Withdraw consent where applicable

Healthcare records may be subject to separate legal requirements that limit deletion.

 

17. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

 

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised Effective Date.

 

19. Contact Us

Hollywood Skin PLLC

610 Devon St.

Park Ridge, IL 60068

Phone: 630-341-0844

Email: info@hwskin.com